Based in Kennesaw, GA and founded in 1995, Urban Expositions, a Clarion Events company, produces and manages a portfolio of 30-plus events serving eight industry sectors, including Gift, Souvenir, Art, Apparel, Airport Concessions, Halloween | Party, Foodservice, and Gaming. Urban also produces Airport Revenue News, a publication focusing on the airport concession industry. In addition to its Kennesaw, GA headquarters, Urban has offices in Trumbull, CT, Chicago, IL, Boca Raton, FL, and is represented by employees in California, Colorado and Illinois. www.urban-expo.com | 800.318.2238.
Click here to download the November 2017 Smoky Mountain Gift Show contract.
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Contact Chris Menefee via email at firstname.lastname@example.org or call 678.370.0352 for questions & more information in regards to booth space.
Check back soon to access the online directory system where you can update your company, line and categorical listing information for the official show directory as well as to take advantage of other convenient promotional features. You will receive via email your COMPANY ID and ACCESS CODE that you can log on in order to:
URBAN EXPOSITIONS FAIR GUIDE WARNING FOR EXHIBITORS
We have been advised that Construct Data Publishers has been soliciting paid listings in their publication, FAIR Guide, from exhibiting companies of some of our shows. Please be advised that Urban Expositions has no relationship or affiliation with this organization and does not recommend, approve or endorse any involvement or listing in the FAIR Guide on behalf of the any of our exhibitors. As an exhibitor, your listing in Urban Expositions’ official Show Directories is always complimentary. Returning a signed contract to Construct Data Publishers will result in advertising obligations and fees so we wanted to make sure you were aware if this.
INVITE YOUR TARGET CUSTOMERS TO THE SHOW Reach out to your existing customers and prospects and let them know you’re exhibiting at the show. Start by giving them a quick call to set up an appointment during the show and be sure to follow up by sending them a postcard invitation or an email with your own personalized registration URL.
COMPLETE YOUR DIRECTORY LISTING Once your official show contract is submitted, you’ll receive an email with your COMPANY ID and ACCESS CODE to log into the directory system. Be sure to log on and update your company profile, including your line and category listings for the pocket directory and mobile app.
SUBMIT YOUR COMPLIMENTARY HALF PAGE COLOR AD FOR THE SHOW DIRECTORY
SHARE YOUR NEW PRODUCT NEWS WITH RETAILERS AT THE SHOW Retailers come to the show to find new products! Make it easy for buyers to find your new items by completing the 'Got New' Listing found in the Directory | Promo Tools.
OFFER A WORTHWHILE SHOW SPECIAL Encourage retailers to place their order with you at the show by giving them an offer they can’t refuse.
READ THE EXHIBITOR SERVICE KIT & BE AWARE OF IMPORTANT DEADLINES Download the exhibitor service kit and make sure you send in the required forms by the required dates.
ORDER A LEAD RETRIEVAL UNIT TO TRACK CUSTOMER VISITS AT THE SHOW Small, light-weight, and very easy-to-use, LeadKey will provide you with a complete record of every prospective customer who visits your booth.
PACK ENOUGH CATALOGS, PRICE LISTS & OFFICE SUPPLIES TO LAST FOR THE WHOLE SHOW
DEVELOP AND SEND A PRESS KIT TO THE SHOW ESPECIALLY IF YOU’RE INTRODUCING A NEW PRODUCT
PREP YOUR BOOTH STAFF Make sure your team is ready to go, with an upbeat attitude about your products and the show! Encourage your team to dress professionally, and be ready with a welcoming smile.
PUT YOUR POST SHOW FOLLOW-UP PLAN IN PLACE The most important and often, most forgotten, part of the show is your post-show follow-up. Many purchasing decisions/orders come in AFTER the show. So, follow-up is key and there are a variety of ways to do it -- from thank you notes and calls to emails and more to the lists/contacts you collect using our lead retrieval system. Have a plan in place before you get to the show so you can act on it after.
FOLLOW THE SHOW ON OUR SOCIAL MEDIA OUTLETS Like us on Facebook and follow us on Twitter, Pinterest, and Instagram! Keep your own social media pages updated consistently so your followers keep coming back for more! Another perk of an updated page? We will be sharing exhibitor Facebook posts year-round! Help us help you and post something new at least once a week.
In pre-show planning there are three ingredients to a successful exhibit performance:
Quick Guide to Planning:
Show management is responsible for generating show traffic, but it’s a shared responsibility. You need to invite your target audience – existing customers, hot prospects, prospects who have been called on but not closed and prospects who haven’t been called on.
Tips for Direct Mail:
Other Places to Promote Attendance:
During the Show
After the Show
*Courtesy of Expo Magazine
We wrote more orders at this show than at any other trade show we’ve been to in our company’s history. Laralyn Riverwind, Native Touch, Andrews, NC
We’ll never leave here. Gatlinburg is THE show Joe Marr, national account manager, Silver Streak, Inc. Tempe, AZ.
We wrote many orders and most were new accounts. The customers we met were informed buyers and eager to learn about our glass jewelry. We also had friendly vendors around us, which is a bonus, Frank Tuuri, Renaissance Glass, Alexander, NC.
The buyers have been very receptive to my line. The customers I wrote with last year came back to reorder and ordered more. I’ve also opened several new accounts. Merle Daniels, owner, Merle Daniels, Golden, CO.
Traffic was strong and retailers were friendly and receptive. We enjoyed the show, show staff, and the city of Gatlinburg, TN. Damian Abernathy, PointsEast Marketing, LLC