As an exhibitor at the Smoky Mountain Gift Show, you have access to FREE exhibitor marketing tools to help drive traffic to your booth. Increase your exposure, catch the eye of potential customers and increase ROI with these easy-to-use promotional materials.
FREE MARKETING & PROMOTIONAL TOOLS
CHECK BACK SOON FOR SHOW SPONSORSHIP OPPORTUNITIES
Questions? Feel Free to contact Amy Dufour at 678.285.0597.
As part of your show advertising fee, your company receives a half page ad in the official show directory. Exhibitors must supply a camera‐ready 4‐color ad with your correct booth number and contact information. DEADLINE TO SUBMIT - AUGUST 30, 2016
WHAT TO SUBMIT: 4‐Color (non bleed) print ad in a PDF format. Half Page Ad Specs are 4 ½”wide x 3 ⅝” height. Email your ad materials to firstname.lastname@example.org. Please include your company name in the subject line.
Check back soon to access the online directory system where you can update your company, line and categorical listing information for the official show directory as well as to take advantage of other convenient promotional features. You will receive via email your COMPANY ID and ACCESS CODE that you can log on in order to:
COMPLETE YOUR DIRECTORY LISTING - Please note that the directory will use only your single, lowest booth number. Just select your product categories, list your lines and a brief company description and submit.
ORDER LEAD RETRIEVAL- Battery-powered, hand-held Badge Reader for mobile, data collection/management with online access to scanned sales lead data, via Exhibitor's password protected Internet portal. Sales leads will be uploaded after the show closes.
REGISTER BOOTH PERSONNEL- Register your booth staff for on-site show badges.
LIST SHOW SPECIALS- Drive more traffic to your booth by announcing your show specials to buyers on the mobile app and show website.
NEW ANNOUNCEMENTS- Tell buyers about your new introductions, new lines, etc. on the show website.
If you have questions please contact Katie Colon via email at email@example.com or call 678.203.3364.
URBAN EXPOSITIONS FAIR GUIDE WARNING FOR EXHIBITORS
We have been advised that Construct Data Publishers has been soliciting paid listings in their publication, FAIR Guide, from exhibiting companies of some of our shows. Please be advised that Urban Expositions has no relationship or affiliation with this organization and does not recommend, approve or endorse any involvement or listing in the FAIR Guide on behalf of the any of our exhibitors. As an exhibitor, your listing in Urban Expositions’ official Show Directories is always complimentary. Returning a signed contract to Construct Data Publishers will result in advertising obligations and fees so we wanted to make sure you were aware if this.
INVITE YOUR TARGET CUSTOMERS TO THE SHOW Reach out to your existing customers and prospects and let them know you’re exhibiting at the show. Start by giving them a quick call to set up an appointment during the show and be sure to follow up by sending them a postcard invitation or an email with your own personalized registration URL.
COMPLETE YOUR DIRECTORY LISTING Once your official show contract is submitted, you’ll receive an email with your COMPANY ID and ACCESS CODE to log into the directory system. Be sure to log on and update your company profile, including your line and category listings for the printed show directory.
SUBMIT YOUR COMPLIMENTARY HALF PAGE COLOR AD FOR THE SHOW DIRECTORY
SHARE YOUR NEW PRODUCT NEWS WITH RETAILERS AT THE SHOW Retailers come to the show to find new products! Make it easy for buyers to find your new items by completing the 'Got New' Listing found in the Directory | Promo Tools.
OFFER A WORTHWHILE SHOW SPECIAL Encourage retailers to place their order with you at the show by giving them an offer they can’t refuse.
READ THE EXHIBITOR SERVICE KIT & BE AWARE OF IMPORTANT DEADLINES Download the exhibitor service kit and make sure you send in the required forms by the required dates.
ORDER A LEAD RETRIEVAL UNIT TO TRACK CUSTOMER VISITS AT THE SHOW Small, light-weight, and very easy-to-use, LeadKey will provide you with a complete record of every prospective customer who visits your booth.
PACK ENOUGH CATALOGS, PRICE LISTS & OFFICE SUPPLIES TO LAST FOR THE WHOLE SHOW
DEVELOP AND SEND A PRESS KIT TO THE SHOW ESPECIALLY IF YOU’RE INTRODUCING A NEW PRODUCT
PREP YOUR BOOTH STAFF Make sure your team is ready to go, with an upbeat attitude about your products and the show! Encourage your team to dress professionally, and be ready with a welcoming smile.
PUT YOUR POST SHOW FOLLOW-UP PLAN IN PLACE The most important and often, most forgotten, part of the show is your post-show follow-up. Many purchasing decisions/orders come in AFTER the show. So, follow-up is key and there are a variety of ways to do it -- from thank you notes and calls to emails and more to the lists/contacts you collect using our lead retrieval system. Have a plan in place before you get to the show so you can act on it after.
FOLLOW THE SHOW ON OUR SOCIAL MEDIA OUTLETS Like us on Facebook and follow us on Twitter, and Instagram! Keep your own social media pages updated consistently so your followers keep coming back for more! Another perk of an updated page? We will be sharing exhibitor Facebook posts year-round! Help us help you and post something new at least once a week.
In pre-show planning there are three ingredients to a successful exhibit performance:
Quick Guide to Planning:
Show management is responsible for generating show traffic, but it’s a shared responsibility. You need to invite your target audience – existing customers, hot prospects, prospects who have been called on but not closed and prospects who haven’t been called on.
Tips for Direct Mail:
Other Places to Promote Attendance:
During the Show
After the Show
*Courtesy of Expo Magazine
The Smoky Mountain Gift Show is one of our busiest shows of the year. We've been nonstop busy all day, it's been madness. - Josh Glisan, Dust City Designs
We’ll never leave here. Gatlinburg is THE show Joe Marr, national account manager, Silver Streak, Inc.
This is the best show we've done all year. I saw more corporate buyers here at the Smoky Mountain Gift Show than I have in New York, Atlanta and Las Vegas. We made all of our money back in the first day.” - Dawn Lynch, California Clock Company
“Every single buyer we were matched with placed an order. By Monday (day 2), we made everything back plus some! We've been so slammed and have gotten so many contacts. We used to exhibit at the IGES shows and moving to the Smoky Mountain Gift Show was the best decision we've made. "- Sandy Hanson, ArtiSands LLC
“The Smoky Mountain Gift Show took our company international. MATCH turned out to be a valuable program for us- as first-time exhibitors - it gave us a great reputation, and we connected with buyers that we never would've met if we weren't a part of this program.” - Beau Cunningham, Turdcules