Jump to:

Online Profile | Free Marketing | Converge+ | Pack Smart | Prep Booth Staff | Plan Giveaways | Post-Event Plan | Social | Bonus Tips

Complete Your Online Profile

Visit the Exhibitor Resource Center to update your company description and product categories so attendees can easily find you in the online show directories. 

Make sure your profile is completed by August 25 to be included in the Official Printed and Online Show Directory.  You can complete this in the Exhibitor Resource Center. 

Learn More (opens in a new tab)

Participate in our FREE Marketing Opportunities to reach buyers 

  • Good Bag Giveaway: Sign up and learn more: Goody Bags 

  • Download the Show Marketing graphics in the ERC widget 

Use Converge+ to Access Leads for Immediate Follow-up  

Every lead you capture at your booth represents an opportunity to build a lasting customer relationship. Converge+ gives you access to your scanned leads, allowing you to review contact information and quickly follow up with prospects while your conversations are still fresh. 

Pack Smart

Bring plenty of catalogs, order forms, pens, tape, chargers, giveaways and other essentials. A well-prepared booth saves time and keeps your team focused on customers.

Prep Your Booth Staff

Your team is the face of your brand!  

  • Train them on your key talking points, product details, and sales process.  

  • Encourage a positive, approachable attitude; smiles go a long way.  

  • Dress professionally and wear comfortable shoes for those long show days. 

Plan a Fun & Useful Giveaway

Giveaways are a great way to attract attention and keep your brand top-of-mind long after the show ends. Choose items that are useful, high-quality, and relevant to your audience.  

Smart Giveaway Ideas:  

  • Reusable tote bags – perfect for carrying swag around the show floor.  

  • Branded water bottles or tumblers – always appreciated and eco-friendly.  

  • Phone chargers or power banks – high-value, practical, and memorable.  

  • Mini product samples – let buyers experience your brand firsthand.  

  • Scratch-off cards or spin-to-win prizes – interactive and fun ways to engage visitors. 

  • Social media giveaways – encourage attendees to follow, tag, or post a photo for a chance to win.  

Pro Tip: Pair your giveaway with a Converge+ Lead Retrieval—like scanning badges or collecting business cards—so you can follow up with those new contacts after the show! 

Have a Post-Event Follow-up Plan 

  • The show doesn't end when the exhibit hall closes; it's just the beginning! Use the insights captured in Converge+ to create a strategic post-event follow-up plan and keep the momentum going. 

  • Review your lead data, notes, and engagement insights to identify your highest-priority prospects. 

  • Send personalized thank-you emails while your conversations are still fresh. 

  • Contact your hottest leads within the first week to maximize your opportunity for conversion. 

  • Use your lead data to track outreach, monitor progress, and ensure no valuable connection falls through the cracks. 

Pro Tip: Block time on your calendar during the week after the show to review your Converge+ insights and follow up with leads. A timely, personalized response can make all the difference in turning conversations into custom

Stay Social

Stay connected year-round!  

  • Follow the show on Facebook and Instagram. 

  • Keep your own social channels active—post booth updates, product teasers, or behind-the-scenes sneak peeks.  

  • We often share exhibitor posts, so tag us and use the event hashtag! #SmokyMtnGiftShow

Bonus Tips for Going the Extra Mile 

Set yourself up for success with a few simple best practices: 

  • Arrive early to set up your booth and familiarize yourself with the show floor before attendees arrive. 

  • Take advantage of networking opportunities by attending receptions and educational sessions—you never know where your next valuable connection will come from. 

  • Capture your observations throughout the event. Make note of what worked well and opportunities for improvement to help you plan for an even more successful show next year. 

  • Smile and be approachable. A warm, welcoming attitude is one of the most effective—and free—ways to attract attendees to your booth and create memorable interactions.