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Introducing the Legends Awards, inspired by the former Living Legends. This program honors individuals and companies whose contributions continue to strengthen and shape the gift and souvenir industry.
Nominations are now open to all members of the gift and souvenir industry. Nominate a colleague, company, industry leader, or even yourself for making a lasting impact. Winners will be recognized at the 2026 Smoky Mountain Gift Show in Gatlinburg, Tennessee this November.
Impact Award
The Impact Award recognizes an individual/company whose contributions extend beyond business success to create a lasting positive influence on the gift & souvenir community. Through innovation, community engagement, sustainability initiatives, leadership, and service, this recipient exemplifies a commitment to making an impact that benefits customers, colleagues, communities, and future generations.
Road Rep Award
The Road Rep Award recognizes an outstanding sales representative whose dedication, work ethic, and relationship-building efforts help drive success across the industry. Whether servicing accounts, opening new doors, supporting retailers, or creating awareness for the show, this recipient exemplifies excellence in field sales and customer partnership.
Retailer of the Year
The Retailer of the Year Award recognizes a retailer who exemplifies excellence in the gift & souvenir industry through outstanding merchandising, customer experience, business leadership, and vendor partnerships. This award celebrates not only business success, but also the story behind the brand, recognizing retailers whose passion, innovation, and commitment have helped define who they are and what they bring to the industry. Whether recognizing a respected peer or highlighting your own journey, this award honors the achievements, values, and impact that set a retailer apart.
The Legend Award (GOAT)
The Legend Award honors a longtime member of the gift and souvenir industry whose career has left a lasting legacy. Through years of leadership, dedication, mentorship, and service, this individual has positively influenced colleagues, businesses, and the industry as a whole. Whether recognizing a respected industry leader or sharing a personal legacy, this award celebrates the achievements, impact, and influence that define a true legend.
Nominations are open until September 8!
Before submitting your nominations, take a moment to review each award description to ensure your nominee is entered in the most appropriate category. Share thoughtful and meaningful comments about why you are nominating the person or company, as your remarks may be shared with the nominee. Don't hesitate to nominate yourself, a colleague, or your company, as we want to recognize contributions across the industry. You are also welcome to submit nominations for more than one person or company.
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